Prime TV (Philippine TV channel)
 | |
| Type | Free-to-air digital TV channel |
|---|---|
| Country |  Philippines |
| Broadcast area | Nationwide |
| Affiliates | ABS-CBN News BEAM TV |
| Programming | |
| Language(s) | Filipino |
| Ownership | |
| Owner | Prime Media Holdings |
| Parent | Philippine Collective Media Corporation |
| Sister channels | TeleRadyo Serbisyo PRTV (Tacloban) |
| History | |
| Launched | May 27, 2024 (test broadcast) |
| Replaced | PIE Channel (BEAM TV channel space) |
| Availability | |
| Terrestrial | |
| BEAM TV (Nationwide) | Channel x.1 (DTT) |
Prime TV, also known as PRTV Prime, is a Philippine free-to-air digital television channel owned by ABS-CBN Corporation, Prime Media Holdings thru Philippine Collective Media Corporation. It serves as the national extension of PCMC's PRTV brand, which is currently used on its regional television station in Tacloban City.
History[edit]
Prior to the launch, PCMC has been planning to launch of a national TV channel after its Congressional franchise was amended in 2020 to expand its coverage into nationwide broadcast.[1] PCMC became an indirect subsidiary of Prime Media Holdings (PRIM) after the two firms signed a sharing deal through backdoor listing.[2][3]
PCMC/Prime Media has been collaborating with ABS-CBN Corporation through a joint-venture to operate DWPM and TeleRadyo Serbisyo. Aside from ABS-CBN, Prime Media has also been discussing collaborations with other content providers, including MediaQuest Holdings.[4]
On May 27, 2024, PCMC/Prime Media created Prime TV and began its test broadcast on BEAM TV's digital subchannel broadcast featuring TeleRadyo Serbisyo programming and a simulcast of ABS-CBN News' TV Patrol.
References[edit]
- ^ Rivas, Ralf (August 9, 2021). "Tacloban-based broadcast company pitching to air ABS-CBN shows". Rappler. Retrieved August 9, 2021.
- ^ "Prime Media, PCMC sign pact for broadcasting entry". Manila Standard. May 27, 2021.
- ^ Cabuag, VG (May 26, 2021). "Prime Media inks deal with broadcast firm". BusinessMirror.
- ^ "Media alliance in the works: MVP says Mediaquest "quite keen" on collab with Romualdez's Prime Media". Bilyonaryo. 29 April 2024. Retrieved 29 May 2024.
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1 Joint venture. 2 Partnership. 3 Distribution. 4 Continued broadcast on international and online. | |||||||||||||||||||||||||||||||||||||||||